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If you lead an organization, you own its purpose and values. But getting there is too often a rushed, consensus-driven process that leads to least-common-denominator outcomes that inspire no one.
Our job is not to invent who you are. It’s to uncover it, articulate it and help it take flight. We lead a thorough process of discovery, synthesis and expression.
Collect and review all written, audio and video content relevant to your creation story, DNA and culture
Interview founders, senior leaders and other key stakeholders
Review how peer organizations express themselves
Unlock the themes and relevant existing language
Identify meaningful differences versus peer organizations
Associate each theme and its connected language to purpose or a value
Draft purpose and values statements with a premium on authentic, natural expression
Meet with the head of the organization to discuss and build on initial drafts as needed
Create leadership team alignment around final language and structure
The more complex your business, the more touch points to manage. You have to meet the basic demands of your category, but a truly integrated brand experience borne out of authentic, compelling purpose and values is the path to category-leading brands.
We can help you strengthen the bonds between who you are and the experience you offer either as a customer or employer brand.
After literally decades of failed planning efforts, we found a way to get our business focused on where we wanted to be, the conditions needed for us to get there, and what we could control to increase the odds of those conditions being met.
It’s common sense, it creates alignment, and it works.
After literally decades of failed planning efforts, we found a way to get our business focused on where we wanted to be, the conditions needed for us to get there, and what we could control to increase the odds of those conditions being met.
It’s common sense, it creates alignment, and it works.